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Marketing to Nowhere? The Importance of Good Contact Data

The best marketing messages are only effective if the right people are exposed to them, which makes keeping up-to-date and accurate contact data for your business so vital; And, with 17 percent of the...

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How To Keep a Good Reputation on Facebook

Facebook isn’t the biggest social media site by accident. The minds behind the network are constantly looking for new and better ways to innovate. So why wouldn’t a brand using the site also adopt...

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Resource Management Tools Streamline Marketing Efforts

Resource management software is useful when you want to streamline your marketing efforts, improve employee experiences in the office and reduce the number of errors that cost money. With the right...

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4 Ways to Add a Personal Touch to Marketing

Connecting with consumers through marketing requires more than fancy advertisements and impersonal notes. A 2013 study by J.D. Power and Associates showed a large number of consumers, roughly 87...

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How Women Offer Trillions In Untapped Marketing

If someone reported that the average marketing professional was completely ignoring a $5-7 trillion market, most people would wonder how that marketer still had a job. The number of companies and...

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